WAYNE BLODWELL
LATEST ARTICLES
29 Sep 2023
Networking as an expat is hard work. But Americans are an especially friendly bunch, so it need not be too daunting.
23 Aug 2023
With the summer in full swing, it's remarkable how different the attitude towards holidays is between the UK and US, and never more so than over July and August period.
26 Jun 2023
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
09 Jun 2023
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
07 Mar 2023
It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.
14 Feb 2023
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
09 Nov 2022
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.
14 Aug 2019
Partner content: Ahead of Mediatel's Automated Trading Debate, Wayne Blodwell, founder and CEO of The Programmatic Advisory, outlines which areas are most likely to influence the industry in the future.
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